About me!

I’m Serena and I am a Calligrapher and Lettering Artist based in downtown Toronto, Ontario.  When I am not at my day job in the toy industry, I offer custom lettering and calligraphy for brands and events.  

With a background in Marketing, I love to combine the art of calligraphy with the potential to help companies create impactful campaigns. I am able to customize different surfaces and objects and it never ceases to bring me joy to see the look on someone's face when they receive a personalized gift.  

The memory of watching my father practice Chinese Calligraphy during my childhood was a major influence on me and I started my own lettering journey in 2017, a year after my second child was born.  I focus mainly on brush lettering in a modern calligraphy style.  I have also branched out to pointed pen (nib + ink), as well as engraving, painting, foiling, and embossing on a wide-variety of surfaces.

I also love to bake and make custom decorated sugar cookies and enjoy putting calligraphy on cookies as well to make edible place cards!

Whether it is for a Public Relations brand event or an influencer activation, I would love to create something memorable for your clients.